The jewellery started as a way so suppling myself with ‘cool’ pieces to wear because as a bloke I found it difficult to find interesting stock that reflected my taste in jewellery. Soon, however demand grew for ladies pieces and the rest, as they say, is history. We still make pieces for men, but it is generally by request only.
When making pieces, I try to uses stones that are slightly more rare or unusual or have an interesting history. I also look for stones that have good clarity and lustre or interesting character flaws.
Also, some pieces will be uniform in nature but many have slightly ‘random’ off centred design that is keeping with the core beliefs of 'So Not Square'.
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